Using Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relationship to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear directly in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be very carefully search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw lots of web traffic to your site.

The unique combination of these keywords and phrases and the content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting your keywords in the title so that your page will display closer to the top of the search engine listing? Think about that for a moment. For example: If a potential client is searching for credit and credit repair, you don’t want the name of your company to show up first, before their search term. If someone is searching for business credit, or aged shelf companies, or cpn, or cpn number, or how to get a cpn number, shelf corporations with established credit, you again do not want your company name showing up first.

You will want your potential client to land on a specific URL within your website, based on the keywords, and keyword phrases first, not your company’s name.

Dedicating the first three positions for keywords in the title tag is important, and avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization. We will add much more to this article in the coming days.

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